$$ - $$$

  • Licensed
  • Group Or Function Booking

Making and drinking wine should always be a fun, loud, and inclusive – a noisy ritual. It’s about people coming together to celebrate what they love most in life: great wine and great company.

In Brunswick East, the creators of Noisy Ritual have established a venue where people can come together, create, and enjoy the wine they make. The idea emerged in 2014, when founder Cam Nicol found a concrete wine fermenter in his backyard. When friends Alex Byrne and Sam Vogel caught wind of Cam’s discovery, they ordered a half a tonne of shiraz grapes and got to work, making the very first Noisy Ritual vintage. Word spread, and soon family and friends flocked to the activity, delighting in watching the product form in front of their eyes.

It was at this point that they decided to open the opportunity up to more city-dwellers, creating a membership in which people could make and enjoy wine in their urban pop-up locations. By 2016, there was such a demand that they opened a permanent urban winery on the Brunswick end of Lygon Street.

At the winery, a cellar door is open to the public on Friday and Saturday nights, serving wine by the glass and bottle. Here, you can enjoy last year’s vintage with a charcuterie board or selection of gourmet cheeses. If needing a proper meal, order food from one of the nearby restaurants – the team allow take-away food to be consumed on site.

If you are keen to be a member of the Noisy Ritual team, annual memberships are available for $350. As a member, you’re invited to be a part of the winemaking activity, including stomping and pressing the grapes and the bottling of the wine, all of which spreads over a year. What’s more, each member receives 20 per cent off all bottles for a year, six bottles of the current vintage and three barrel-tasting sessions.

To commence your journey with the Noisy Ritual, make sure to visit their Lygon street winery. Sign up to become a member of the community to indulge in all your winemaking dreams.

Locate Noisy Ritual

249 Lygon Street Brunswick East


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